The year 2021 will set a new high for data breaches. (WMTV) - The Green Bay Packers and Duluth Trading Company announced Wednesday morning a unique apparel collaboration for the 2022 season. Duluth Trading Co’s Marketing Council considers this a Best in Class piece of branded content. Duluth Trading Company Aug 2022 - Present 2 months. At Duluth Trading, we celebrate the will to take on all the dirt, sweat, setbacks and triumphs that make the journey so satisfying. With an unflagging belief that the right way to live is to do it yourself, hands-on. Paramount and Duluth cross-posted the video on their respective Facebook pages as well. It isn’t about what you do, it’s how you do it. Paramount Network cut an extended version to live across their social platforms. Initially sold as a Linear-only deal for Duluth, it received such positive reviews internally that it became a social piece. The camaraderie and chemistry of the Talent resonated with fans, who rabidly viewed it and engaged with it. ![]() “Stories from the Bunkhouse” quickly became a fan-favorite, so much so that it is now the official digital aftershow of Yellowstone. The actors offered their unfiltered POV from their time filming the show, and share a few laughs in a lighthearted, fun and intimate hang with some of Yellowstone’s fan favorites – all while wearing Duluth branded clothing. In this fun unscripted piece, Paramount Network gathered the actors who play the bunkhouse cowboys around a table to trade their favorite stories from set and reflect on being a part of the smash hit that became the biggest new scripted drama of 2018 and went on to become the #1 Cable Drama of Summer 2019. No matter the hardships of their ranching days, their evenings are spent inside the Bunkhouse, unwinding over a few drinks and sharing some laughs. Marksman trading post is located just outside duluth in cloquet, minnesota. The Bunkhouse Cowboys offer some much-needed levity in the tense, unforgiving world of Yellowstone. Thus, the birth of “Stories from the Bunkhouse.” This branded content series gives fans an inside look at the iconic ‘bunkhouse’, a central location familiar to fans, where many intimate conversations have unfolded featuring the ‘Yellowstone’ cowboys. Given the intensely guarded IP of the show, Paramount Network needed to create a piece of branded content that brought viewers into the world of Yellowstone, without affecting any storyline or character development. It is a certified smash hit, from the brilliant mind of Taylor Sheriden. Yellowstone was the #1 Cable Drama of Summer 2019. ![]() Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesmen and allowed for endemic integration of Duluth’s brand messaging and products. It isn’t about what you do, it’s how you do it.
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